Visual Identity System

Everbook
Brand Kit

Guidelines for color, typography, voice, and logo use.
Built to preserve the aesthetic integrity of the Everbook identity.

Brand Identity v1.0  ·  May 2025

The Everbook Mark

The wordmark is the primary brand identifier. It is always set in Cormorant Garamond, weight 300, tracked at 0.18em, in full capitals. Never alter the letterforms, compress the tracking, or apply effects beyond the approved treatments.

EVERBOOK
Primary - Dark Background
EVERBOOK
Reversed - Light Background
EVERBOOK
Gold Treatment - Special Use
EVERBOOKThe Operating System for Event Venues
Full Lockup - With Tagline
Do
  • Use the wordmark on approved background colors only
  • Maintain minimum clear space equal to the height of the "E"
  • Use gold treatment sparingly for premium contexts
Don't
  • Stretch, rotate, or distort the wordmark
  • Apply gradients, drop shadows, or outlines
  • Use on busy or textured backgrounds without overlay

Palette

The Everbook palette is rooted in candlelit warmth - deep obsidians, burnished gold, and aged cream. Click any swatch to copy the hex value.

Foundation

Gold Scale

Neutral Scale

Semantic

Type System

Two typefaces carry the Everbook voice: Cormorant Garamond for all display and heading use - editorial, refined, weighted with history - and Inter at weight 300 for body copy, bringing clarity without coldness.

Aa
Cormorant GaramondDisplay & HeadingsWeights: 300, 400, 500  ·  Italic: Yes
Aa
InterBody & UIWeights: 300, 400, 500  ·  Italic: No
DisplayCormorant Garamond  ·  64px  ·  300
Where every event begins.
Heading 1Cormorant Garamond  ·  48px  ·  400
The Operating System
Heading 2Cormorant Garamond  ·  32px  ·  400
For Serious Venues
Heading 3Cormorant Garamond  ·  24px  ·  500
Event Intelligence
Body LargeInter  ·  18px  ·  300
Mid-market venues with in-house catering lose significant revenue to operational leakage.
BodyInter  ·  16px  ·  300
Everbook surfaces every dollar of operational leakage - line item by line item, event by event.
CaptionInter  ·  13px  ·  400
FOUNDING PARTNER PROGRAM · 12 SPOTS REMAINING

Voice & Tone

Everbook speaks like an experienced operator who has seen the inside of a hundred kitchens. Confident without arrogance. Precise without coldness. We never oversell - the work speaks.

Operator-First

Write from the venue's perspective. We understand the chaos because we've lived it.

Precise

Specific numbers over vague claims. "$180K annually" over "significant revenue."

Restrained

Say less. The strongest lines carry weight through economy, not volume.

Warm

This is a hospitality product. Warmth is a feature, not a softness.

In Practice

Avoid

"Our revolutionary AI-powered platform transforms your entire venue management experience with cutting-edge automation."

Preferred

"Everbook surfaces the $180K you're leaving on the table - line item by line item, event by event."

Avoid

"Easy-to-use, all-in-one solution for event venues of all sizes."

Preferred

"Built for venues doing 150–400 events a year with in-house catering - and the margin pressure that comes with it."

Space & Motion

The Everbook aesthetic is built on negative space and restraint. Motion should feel like candlelight - present, warm, never frantic. Every animation serves a purpose: to reveal, not to distract.

Fade In
Page Revealsopacity 0→1 · 600ms · ease-out · translateY 16px→0
Shimmer
Ambient Glowscale + translateX · 12–16s · ease-in-out infinite
Hover State
Interactive Elementsborder-color + opacity · 220ms · ease

Spacing Scale

4px
8px
12px
16px
24px
32px
48px
64px
96px
128px